Management

Campaigns are hard enough without trying to fight your way along without the right tools, which can make all the difference.

Follow this advice to be a good client that your outside vendors and agencies will be happy to work with.

The question becomes one of priorities. Do you want your campaign to communicate effectively with voters online where they’re getting more and more of their political news?

Nobody is expecting you to be a digital campaign expert, but we do want you to listen to people who know what they’re talking about and set the right priorities for your own campaign.

In fact, most of these technology considerations aren’t really about the tools themselves, but rather the mindset behind decision making.

I’d rather take someone who understands politics and has the right mindset and turn them into a digital marketer.