SMS combines the dynamic, personalized messaging of online platforms with the reliable, unfiltered delivery of analog voter contact methods like phone calls and direct mail.
Four Goals for Your Campaign’s Text Messaging Program
There aren’t many platforms available to a campaign that are well suited for fundraising, volunteer recruitment and activation, narrative building, AND get out the vote, but these are four goals well-suited to texting thanks to its high levels of engagement.
How to Write a Text Message that Gets Results For Your Campaign
Writing an effective marketing text message requires an understanding of the platform and how supporters interact with text messages generally.
4 Ways to Grow Your Opted-In Text Messaging List
As online platforms continue to make life difficult for political marketers, smart campaigns are increasingly relying on permission-based owned audiences.
What Social Media Networks Should You Campaign With?
Every campaign needs to be active on Facebook and Twitter – those are the bare minimum in 2020 – but what about other networks like LinkedIn, Snapchat, or TikTok?
7 Calls to Action for Your Campaign’s Peer to Peer Texting Program
P2P texts help your campaign cut through the noise and reach voters directly. They’re also a powerful tool in driving your supporters to action.