When a new campaign joins Best Practice Digital, the first thing we do for them is to conduct a review of their existing digital strategy. We do this by examining only public-facing information like …
How to Turn Social Media Comments Into Useful Feedback for Your Campaign
For politicians and operatives of a certain age (or mindset), negative comments on social media can be a hard pill to swallow. After all, how is “Debbie” qualified to criticize our policies? Or what …
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How a Campaign Supporter Becomes a Donor
As I speak to candidates and their teams about the importance of cultivating an online donor base, the conversation very quickly shifts to (or even starts at) tactics, but we can’t lose sight of the …
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Early Online Mistakes Candidates Cannot Afford to Make
Running for political office is hard work from start to finish, but unfortunately, there are many mistakes a candidate can make online before they even launch their campaign that will be difficult to …
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The Only Digital Marketing Metrics Campaigns Should Care About
It’s easy to get overwhelmed with the different metrics coming at you from your email marketing, social media, and website analytics. It’s even easier for agencies to generate bloated reports with a …
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When Should Your Campaign Pay for an Email List Rental?
It’s one of the most common questions I’m asked about online fundraising. Should we rent an email list? The question usually comes when a big moment happens for your campaign and you want to make the …
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