Rather than simply checking the box with a basic Issues page, savvy campaigns will think strategically about the value they can generate – and capture – with their issue and policy content.
6 Digital Marketing Skills You Can Learn To Help Your Campaign Win
From websites and email to design and data, a lot of responsibilities fall under the “digital” heading.
Creating a Winning “About” Page For Your Campaign Website
Your campaign’s About page is the foundation of an effective website. It will attract more organic traffic than just about any other page – including those you push on email, social media, and with ads.
Choose The Right Equipment To Create Digital Campaign Content
With digital content, prolific beats perfect.
How To Get The Most From Your Campaign Launch Video
Announcing your campaign is one of the only times you’ll be in control of timing. After that, it’s deadlines, breaking news, and your opponents setting the agenda.
5 Steps To Create (And Get) Value On Twitter For Your Campaign
Twitter is an incredibly valuable tool for campaigns that use it well, but it rewards users that contribute – rather than extract – value. Follow these strategies for getting the most out of Twitter for your campaign.